The Bleach Bites design came together quickly once I had a name in mind. Kitch itself is meant to be lighthearted and not make much sense so I opted for something no logical person would buy and branded it as a vaccination alternative. Creating the design elements fell into place after researching bleach packaging which often has liquid like elements in a blue or green. I wanted the product to feel high end and exclusive so I also added gold to the color pallet to bring that feeling to life.
