The Paws 4 Care brand was my first branding project. I came up with the name myself and had so many ideas for the directions it could go. We had a limited color palette of 2 colors and black. When researching my design, I decided to go with orange and Blue as they are the most visible colors to dogs. I knew with the name I would need to include paws in the logo design, and the 4 was a perfect place for that. Its a vet clinic and taking inspiration from that I added elements to the brand that showed the love and compassion a vet should have.
